Rocksolid.sg

Start building your real estate brand

We are a boutique marketing agency focusing on brand-building for property agents​

3 branding mistakes property agent are making

⛔️ #1: Website Lacks SEO content

Think about this, is a potential seller more likely to Google “Aspen Heights transaction prices”, or “Property Agent Awards”?

Yet, if you look at 95% of propert agent’s websites, you find that they are filled with content about themselves, i.e. Profile, Awards & Testimonials.

While these content do have a purpose, they are NOT what potential clients will Google for, and that makes the website undiscoverable, i.e. not ranked by search engines.

Instead of fixing the website’s content, many property agents instead are swayed by “SEO experts” to fix things like “header tag”, “description meta”, and “back links” etc.

Our solution #1

SEO Booster

We offer you industry’s first plug-and-play property analytics content that can be incorporated into any wordpress site.

By leveraging on property analytics content, you can quickly scale up your website, for example by having a page on EVERY project in Singapore, with analytics content such as factsheet, market trends, latest transactions, comparison charts etc. Your website will now become SEO-rankable for all project keywords in Singapore, and you have a much higher chance of organic leads discovering your website!

In addition, your website now actually contains useful information that your clients can consume, all in your own brand!

⛔️ #2: Not Actually Building A Brand

Branding is really an art so it is best explained with an example:

If you are sending your client a home report “powered by” Your Agency, EdgeProp, RealAgent, or 99.co, here are 2 hard truths.

1) You are branding your agency & the platforms, you are not branding yourself.

2) You have no competitive advantage as literally any other agents can produce the exact same home report.

Here’s another example:

WhatsApp is a good communication tool but using it to manage a 3-month long listing appointment is tricky – messages get buried away very quickly!

More importantly, you are not branding yourself any differently than others. Others use WhatsApp too. We think making yourself look “tech-enabled” is crucial in this digital era.

Our solution #2

Brand Booster

We offer you a fully customisable Home Report that comes packed with features – so packed that we need a seperate page to talk about it.

In addition, we offer you a Seller Dashboard that super charges your professionalism. The dashboard speaks highly of your accoutability and transparency, both of which your client will highly appreciate.

With these 2 own-brand tools, you are on your way to building your own rock solid brand!

⛔️ #3: Using a Templated Website

This one’s easy to explain. If your website was built with “one click” and looks the same as 10,000 others, you may want to re-think about whether that helps at all with your brand.

Even Google Ads hate it. Many templated websites are actually banned from running Google ads!

There are really only 2 real solutions to this problem.

1) Engage a vendor to build a custom website for you. But we know the pain – vendor does not understand your requirements, progress is slow, changes are expensive, and maintenance is a nightmare, if it is even possible.

2) Learn how to build a website yourself. We know the pain too – building from scratch is a crazy idea, the know-how, the effort, all of which makes you think if it is worth it at all.

Our solution #3

RES Jumpstart

We offer you a ready base, a fully-capable real estate website that is much like a mini PropertyGuru. We take care of all the “backend” data like New Projects, Resale Properties, Mortgage Loans. You can post your Socials, Listings, and write your own posts.

It runs on WordPress, which is super intuitive, in fact many property agents are probably already famililar. And here’s the best of it – our solution comes with a course on how you can customise the website to look completely different from its original form!

The TL;DR is this

Start building your brand with our tech tools

How Your Client Sees You Now

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How We Make Your Client Sees You

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Start building your brand with our tech tools
Own Brand Home Report

Own Brand Home Report

Finally a Home Report that is one-of-its-kind in the market, and in your own brand.

Own Brand Seller Dashboard

Own Brand Seller Dashboard

Your clients will finally see you as truly tech-enabled, accountable, and transparent.

Own Brand Custom Analytics Content

Own Brand Custom Analytics Content

Our custom content is designed to rank you on search, and brand you as the specialist.

Our Solutions

Start building your brand with our tech tools
Own Brand Home Report

Own Brand Home Report

Finally a Home Report that is one-of-its-kind in the market, and in your own brand.

Own Brand Seller Dashboard

Own Brand Seller Dashboard

Your clients will finally see you as truly tech-enabled, accountable, and transparent.

Own Brand Custom Analytics Content

Own Brand Custom Analytics Content

Our custom content is designed to rank you on search, and brand you as the specialist.

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